If you're a handyman, you've probably already heard about pay-per-click advertising and building a website. How can you advertise a handyman? There are many ways to reach the elderly. You can also use Google Local Services ads. Or you can pay per-click advertising. These are just a few tips to get you started. To learn more, bookmark this article. If you are interested in learning more about online marketing, check out our other articles.
Advertising through Pay-per click (PPC).
If you run a handyman business, you must use the most effective advertising strategies. PPC advertising can help you get targeted traffic. However, people don't like to scroll through pages of results just to find the right thing. You can focus your keyword strategy on people who use the Internet search engine to find handyman service providers. PPL campaigns are more likely to convert because they bring in more traffic.
Targeting the elderly
Handyman advertisements should target the elderly. However, this demographic may not require the same level of service as someone in their 20s. An elderly client may require assistance with grab bars or handicap ramp maintenance, while a wealthy client might be in need of wall hangings. Seniors may not be your target audience so make sure to use appropriate terminology when marketing this demographic.
Google Local Services ads
Google Local Services Ads is a good choice for handyman and other businesses. These ads connect businesses to local customers. They are free and you only pay when a customer calls or messages you. You can schedule your ad to run Monday throughFriday between 6 am and 5:30 pm PT. You can also set the length of your ads. You can control how much time you spend on these ads.
Building a website
It is imperative to create an effective website for your handyman advertisement to attract customers. Millions use their smartphones to find handymen. To attract customers, you need a professional website. A website that is well-designed and informative about your business and your service areas will tell a story about it. Your email address and phone number should be included so potential customers are able to contact you.
Use social media
You're likely to have heard of the benefits of advertising your handyman services online. These services may include junk removal or furniture assembly. You can advertise a variety of services using social media, and many platforms are free to use. A handyman advertisement on Facebook can increase your client base and bring you new customers. Here are some of top benefits of using Social Media to promote your handyman-service:
FAQ
How often should I hire a handyman?
It depends on your project. One handyman might be enough to do a basic job like changing a bulb or fixing a leak. For large-scale remodeling projects, you might need to hire several handymen.
What does the average handyman charge an hour?
An hourly rate for a handyman is between $50 and $75. Many have been doing this job for many years. The average time they spend on any job is around 10 hours. They don't need to advertise; they are well known in the neighborhood.
They develop long-lasting customer relationships and specialize.
The key differentiator between them and other contractors is that they're quick, reliable, and cheap.
Most people are familiar with at least two of these guys and feel confident enough to call them when they need support.
Some people are so skilled that they run their own businesses.
Do I need a license to become a handyman?
To become an independent contractor in most states, you don't need to have a license (as opposed with a salaried worker). However, you still must meet certain requirements:
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Must be at least 18
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Do you have a high-school diploma or GED?
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Completion of a 4-week course at a vocational high school.
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You must pass a background check at the Department of Licensing.
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Register for the year by paying $20
You will also need business licenses and workers' compensation insurance.
Statistics
- With a strong housing market, the handyman and general maintenance worker industry are expected to grow by nearly 10% in the next decade. (housecallpro.com)
- Our handyman services for seniors are provided by professional senior helpers who have been serving the community for over 20 years with 98% customer satisfaction. (cantatahomeservices.org)
- More than 20% of homes in America have outdoor living spaces, including decks and patios. (mrhandyman.com)
- A franchise was approximately $110,000 with a franchise fee of $14,900, according to a spokesperson for a national handyman franchise. (en.wikipedia.org)
- According to the U.S. Bureau of Labor Statistics, in May 2020, there are 1,357,630 handymen employed in the U.S.. (angi.com)
External Links
How To
How to replace a leaky outdoor faucet
You can solve this problem by installing a water pressure booster (also called a diverter val). This device allows you turn on different outlets and control where the water goes. This device helps to keep your pipes clean as any excess water that is emitted from an outlet will be pushed into the drain. If you have to use the toilet, just flip the valve back. The next step would be to call a plumber and tell him what's wrong with your plumbing system. He will come out and check things out for free.
Copper pipe, 1/2" in diameter: This copper pipe can last up to 50-years. But, remember that the hot water tank must vent through a vent stack and not an attic window. A vented water heater is required by most building codes.
Additional costs could be incurred for repairs to electrical wiring. In some cases, the homeowner could be responsible for paying for any damage caused to the walls and ceiling while removing the old fixture. It is possible that the fixture has been damaged beyond repair depending on how long it was used. In such cases, the homeowner may need to spend thousands of dollars in order to fix the whole structure.